Pre-Launch Compliance Check· Meta · TikTok · Google
Game Ad Compliance: Don't Let Reviews Slow Your UA
Purpose-built for game ad compliance. Covers gameplay authenticity, age rating labels, in-app purchase disclosures, violent/sensitive content — common game ad review issues.
FastGrow Compliance Team · Reviewed by FastGrow Policy Desk · Updated 2026-06-22
Game ad compliance ensures that advertising content is authentic and appropriate, preventing issues such as fake gameplay demonstrations, exaggerated claims, objectionable content, and misleading rewards, thereby safeguarding player experience and the platform ecosystem.
Core Capabilities
Gameplay authenticity vs actual game consistency check
Age rating label compliance verification
In-app purchase and payment disclosure checks
Violent/sensitive content policy review
Platform Policies, Explained
Fake Gameplay & Exaggerated Claims
Medium
Ads must not contain false, misleading, or unverified content, especially concerning gameplay demonstrations, product effects, and user experience. Prohibited practices include using before-and-after comparison images, creating false urgency, or promising unrealistic returns. Ad content must accurately reflect the actual game experience, avoiding exaggeration of game features, difficulty, or rewards.
“Ads must not contain false, misleading, or unverified misinformation to maintain a safe and trustworthy community environment. Prohibited are promises or exaggerations of product effects, and visual elements or strategies designed to mislead, deceive, or manipulate viewers into interacting with the ad.”
Gray area: “Even if the accompanying image features a real user, no income promises should be made; qualifications and a disclaimer stating 'results may vary' should be required.”
Misleading Rewards & False Promises
High risk
Game ads must not entice users with false or exaggerated reward promises, such as "guaranteed profit," "double your money in a day," or "instant cash-out." Prohibited are promotions of unrealistic earnings, free giveaways, or high returns, especially in games involving gambling or financial investment. All reward mechanisms and acquisition conditions must be clear and transparent, without hidden fees or misleading terms.
“Do not exaggerate 'guaranteed profits,' 'double your money in a day,' or 'certain wins.' Do not use private messages, groups, or third-party chat tools in ads to guide users to register or place bets.”
Gray area: “Copy does not mention 'profit promises,' does not directly solicit funds, and does not contain obviously illegal terms; primarily focuses on sharing experiences, with a 'neutral and mild' tone.”
Violent & Graphic Content
High risk
Ads must not contain content that is frightening, sensational, or excessively violent. Prohibited are depictions of physical injury, killing, torture, excessive bleeding, exposed internal organs, dismemberment, or other extreme physiological phenomena. Even violent content with artistic, historical, or educational value must clearly state age restrictions and avoid malicious display. Potentially dangerous behaviors depicted in game ads may be allowed in the context of movies, games, and cartoons, but real war scenes or incitement to violence must be avoided.
“Ads must not contain content that is frightening, sensational, or excessively violent. Ads must not publish any content that depicts or describes physical injury, killing, torture, war, criminal acts, or other harmful behaviors.”
Gray area: “Some violent scenes may be present, but the violence is not primarily bloody, and does not depict overly disgusting details of death or physical injury.”
Adult & Sexually Suggestive Content
High risk
Ads must not contain nudity, sexual activity, or sexually suggestive content to avoid offending users or promoting sexual exploitation. Prohibited are excessively obscene, lewd, or provocative language and visual content, including partially nude body parts not appropriately covered. Ads for sexual health or adult products must provide detailed descriptions and avoid descriptions of sexual stimulation or pleasure. Even fictional characters in game ads should avoid sexualization or explicit depictions.
“We restrict the display of nudity or sexual activity because some users in our community may be sensitive to such content, particularly due to their cultural background or age. Ad language is not allowed to use excessively obscene, insulting, or inappropriate sexually related content, avoiding any lewd or suggestive expressions.”
Gray area: “Boundary of 'artistic nude photography' content.”
Intellectual Property Infringement
High risk
Ads must not contain content that infringes upon any third-party intellectual property rights, including copyrights, trademarks, or other legal rights. Prohibited are unauthorized use of other brands' names, logos, media clips, or unique features to impersonate genuine products. Game ads, in particular, must avoid using counterfeit versions of famous game characters, scenes, music, or gameplay mechanics unless explicitly authorized.
“Ads must not contain content that infringes upon any third-party intellectual property rights (including copyrights, trademarks, or other legal rights). Infringement includes, but is not limited to, promoting or selling counterfeit products, such as imitations that steal another company's product trademarks (names or logos) and/or unique features to impersonate genuine products.”
Gray area: “Compatible products: e.g., 'charging cable for iPhone' - allowed, but without Apple logo. Used genuine products: must be clearly marked 'used', with reasonable pricing. Homage/inspired by: must not use brand identifiers, clearly state non-genuine.”
Before / After: Compliant Rewrites
✗ High-risk
The video shows a player effortlessly defeating a powerful boss with simple clicks and acquiring abundant rare equipment, while the actual game requires complex strategies and significant time investment.
Fake gameplay demonstration, exaggerating ease of play and reward acquisition difficulty, inconsistent with actual game experience, misleading users.
✓ Compliant
The video showcases the game's core gameplay mechanics, highlighting strategy and challenge, accompanied by a disclaimer: "Actual gameplay experience may vary."
The ad claims, "Play this game, reach VIP10 in 3 days, battle power soars to millions, dominating the server is not a dream!"
Exaggerating game leveling speed and power increase, promising unrealistic game achievements, misleading users.
✓ Compliant
The ad highlights unique game systems, stating, "VIP levels and battle power increases are achieved through continuous play and strategy; actual results may vary."
In the game ad video, characters are brutally dismembered with blood splattering, showing extreme gore and violence, without any age restriction warnings.
Contains excessively gory and violent content, potentially causing user discomfort, and lacks age restrictions.
✓ Compliant
The video showcases game combat scenes, but avoids explicit gore, focusing on action and special effects, and clearly displays an "18+, contains violent content" warning.
The ad promotes, "Download the game and get 888 yuan bonus, guaranteed profit, instant cash-out!"
Exaggerates profits from gambling-like games, promising guaranteed wins and instant cash-outs, misleading users.
✓ Compliant
The ad showcases game features and advises, "This game is for entertainment purposes only and does not involve real money transactions. Please play responsibly."
Does the gameplay demonstration in the ad genuinely reflect the actual game experience, without exaggeration or falsehoods?
Does the ad avoid using "before-and-after" comparison images or promising unrealistic gains (e.g., "VIP10 in 3 days," "guaranteed profit")?
Is the ad content free from excessive gore, violence, sexual suggestion, or nudity, and has appropriate age restrictions been applied?
Does the ad avoid unauthorized use of third-party brands, logos, characters, or game mechanics to prevent intellectual property infringement?
Does the ad clearly disclose all reward mechanisms and acquisition conditions, without hidden fees or misleading terms, especially when involving virtual currency or sweepstakes?
Does the ad copy and visual assets avoid using inflammatory, offensive, or vulgar language and gestures?
From Real Detection Data
~20%
Share of top rejection category (TikTok广告政策)
Anonymized aggregation from 74 real checks
~51%
Share of high-risk assets
From 74 real checks (anonymized)
How It Works
Step 1
Upload Asset
Step 2
Select Platform
Step 3
Detect Risks
Step 4
Get Report
Frequently Asked Questions
Can violent content be shown in game ads?▼
Violent content can be shown in game ads, but it must avoid excessive gore, sensationalism, or incitement. If violence is depicted, ensure it has artistic, historical, or educational value, and clearly mark age restrictions (e.g., 18+), avoiding malicious display.Official source
Can game ads use phrases like "Get rare items for free"?▼
Promoting "free rare items" requires extreme caution. If the actual acquisition conditions are complex or require additional payment, it may constitute a misleading reward. All reward promises must be genuine and transparent, clearly stating how to obtain them and under what conditions, avoiding unrealistic promises.Official source
Is it acceptable for game ad gameplay demonstrations to differ from the actual game?▼
Gameplay demonstrations in game ads should reflect the actual game experience as accurately as possible. If the demonstration significantly differs from the actual game and could mislead users about game difficulty, features, or rewards, it may be considered false advertising. It is advisable to add a disclaimer such as "Actual gameplay experience may vary."Official source
Can game ads use elements from other well-known games?▼
Unless explicitly authorized, game ads must not use unauthorized brand names, logos, characters, scenes, music, or gameplay mechanics from other well-known games. This constitutes intellectual property infringement and may lead to ad rejection or even account suspension.Official source
Can sexy characters or outfits appear in game ads?▼
The depiction of sexy characters or outfits in game ads is strictly restricted. Overly nude, sexually suggestive, or provocative content is prohibited. Even partial nudity requires appropriate covering to avoid excessive sexual connotations. All content must comply with platform community guidelines and cultural contexts, and may require age restrictions.Official source
The content on this page is for reference only and does not constitute legal advice. The final interpretation and decision on ad compliance rest with the platform.
Ready to check your ad assets?
Sign up for free credits and experience the full pre-launch compliance check workflow.
